Malana Rideaux, CEO of MKR Senior Health Strategist
Malana Rideaux, CEO of MKR Senior Health Strategist is an experienced marketing, public relations and competitive intelligence professional. Malana has distinguished herself across southeast Texas in the hospice and home health care business.
Through her strategic networking efforts in the greater Houston area, companies who serve the senior market have met and exceeded sales, census and other business benchmarks.
As an independent marketing educator, she trains other professionals to increase their sales and volunteer recruitment proficiencies to ensure struggling firms fulfill and surpass their goals.
At her core, Malana finds fulfillment in connecting individuals and families to comfort in times of transition.
“I like being there for people that I think society has somewhat wouldn’t be there for. I am that person that they can turn to and trust.”
She learned about hospice a dozen years ago when her grandmother became gravely ill with colon cancer. The care made her grandmother’s transition more peaceful, aided in her close-knit family’s adjustment to the loss and personally revealed how her professional work has a transformational impact.
“Working in hospice makes me a better person,” she said. “I like to be a blessing to people.”
Her previous roles include business development specialist with Elysian Hospice, a subsidiary of Cantex, program director with Lifespan Home Health and community liaison with New Century Hospice. She is a member of the Senior Health Providers of North Houston, a networking group.
Malana learned how to quickly build effective relationships during her upbringing in a military family. Despite moving every three years, she learned to adjust to different environments in the United States and Europe – and succeed.
Those experiences influenced her development as a nimble marketing professional. She holds luncheons by day and networking events by night to share information about her companies and clients with the public. Her outgoing and positive personality allows her to connect with physicians, nurses, social workers, case workers and other health care professionals to remain “top of mind” when a patient needs living assistance or palliative care.
Those relationships result in at least eight referrals per month. Her continually successful recruitment and retention of volunteers easily exceed federal and state mandates. Malana was recognized for her volunteer recruitment performance in 2012.
In her personal life, Malana spends time volunteering with incarcerated women in jails and prisons.